WebAccording to the American Marketing Association, one of the biggest challenges for marketers in this increasingly global world is knowing who you are competing against. When you work as a marketing professional in a national marketplace, you develop familiarity with competing brands, and you can craft your company’s marketing strategy ... Weblevel of marketing activity is education. This implies education of local top man-agement, marketing management, and advertising management, and then ed-ucation of regional management. This is perhaps the single greatest responsi-bility of present-day marketing man-agement that is global in scope. The business of doing business abroad
What are the 10 biggest global challenges? - World Economic Forum
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Global Marketing Importance & Benefits - Study.com
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